smithsonianmag.com

In Some Trattorias in Italy, Diners Can Enjoy a Meal and Take the Plate It Was Served on Home as a Souvenir

The Piatti del Buon Ricordo, or “Plates of Good Memories,” tradition dates back to 1964, when a clever marketer came up with it to encourage Italians to travel across the country and taste regional dishes

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