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Global Brands and the Pitfalls of Cultural Misunderstandings - Neatorama

Embed from Getty ImagesBack in May, Starbucks Korea did a promotion called Tank Day, to celebrate their reusable tumblers they call tanks. They planned it for May the 18th. People in South Korea remember May 18th as the day their military quashed a huge protest using armored vehicles in 1980, in which hundreds and possibly thousands of people died. Oops. There was immediate backlash and protests. Sure, the promotion was designed by a marketing team in a C-suite in some other country, but you'd t