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A mathematical measure of surprise explains why we fall for clickbait | New Scientist
Web Content

A mathematical measure of surprise explains why we fall for clickbait | New Scientist

Interesting · www.newscientist.com · news

Why are we so susceptible to clickbait? Columnist Jacob Aron traces it to a surprising source: a mathematical framework that paved the way for much of how the modern world works

TypeArticle
Domainwww.newscientist.com
Providernews
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