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What Happened to the Heart Attack Grill, and the Larger Story Behind It - Neatorama

The Heart Attack Grill seemed like a bad idea from the start. That wasn't just a clever name, the Arizona eatery had waitresses dressed like nurses, and offered free food to people over 350 pounds. It was an experience, and a statement of backlash against the health nuts that were telling everyone how to eat, no matter how right they were. The Heart Attack Grill flourished and moved to Las Vegas, the city where an experience is worth whatever people are willing to pay for it. The Heart Attack Gr